EdgePetrol’s prospect base was so used to the status quo, they didn’t recognize their situation as problematic, or see a need for a solution. With a global pandemic and an off-kilter economy, EdgePetrol needed new ways to build a highly qualified pipeline and communicate its product’s value so it could close big deals.
How did the company regain its balance? Gong’s Revenue Intelligence platform helped EdgePetrol create predictable revenue and understand its customers’ needs.
In a matter of months, thanks in part to Gong, EdgePetrol hit meaningful milestones:
300% increase in pipeline
66% decrease in employee ramp time (from 18 to 6 months)