The Complete Guide to Zero-Party Data in 2023

Published by Cheetah Digital by Marigold

This paper will show rather than merely tell, taking you through the privacy landscape, the four types of consumer data and how zero-party data is the foundational layer of relationship marketing. We will look at successful stories from leading brands that are leveraging interactive experiences and next-gen loyalty programs to learn more about their customers and deliver better personalization across the entire customer lifecycle. Welcome to the Complete Guide to Zero-Party Data in 2023.

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