Engaging Consumers

Published by Cheetah Digital by Marigold

Acquire unknown consumers, engage your current customers and expand your knowledge of their wants and needs by collecting zero-party data at scale. With dynamic, interactive digital campaigns, called Experiences, your brand can collect self-reported, zero-party data directly from consumers to fuel a personalization strategy that’s founded on transparency and privacy.

An Experience leverages the “value exchange economy” to offer consumers something they desire in exchange for the data you need to build stronger relationships on a one to one level Brands can seamlessly deploy a list of Experiences, including:

• Giveaways
• Quizzes
• Polls & Surveys
• Contests
• Social Displays
• Promotions
• Content Pages
• Forms
• NextGen
• From the Studio

The more engaging the experience, the more you can incentivize customers to share beyond their personal identity data. Think beyond address and birthday – your brand can collect valuable preference, behavioral, and intent data.

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Related Categories Marketing Technology, Market Research, Market Research, Customer Relationship, Display Advertising, Collaboration, Technology, Marketing Technology, Segmentation, Measurement