The case for a marketing content hub

Published by Sitecore

Your customers expect memorable moments at every brand touchpoint. And when you have websites, social pages, blogs, and mobile content to consider, it can feel impossible to deliver everything with quality and speed. That’s why 97% of marketers say producing enough content to meet their organization’s needs is their biggest concern. Yet, stitching together the systems, data and processes needed to manage content creation and delivery at scale across channels is a daunting task.  And with today’s content personalization mandate layered on top of this work-stream, the daunting task becomes a full-blown crisis. 

This new foundation has a simple name, yet its power is transformational—we call it a “Content Hub.” In this guide, we’ll explore the case for this solution and explain how it can help you supercharge your marketing operations. 

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Related Categories Marketing Technology, B2B, Marketing Innovation, Collaboration, Adaptation, Technology, Marketing Technology, Modern Marketing, Segmentation