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The future of iOS mobile measurement

Published by Singular

The future of mobile measurement on iOS is a single view that brings back KPIs, cohorts, and ROAS analysis. Marketers want a single source of truth for iOS like they once had, and I think we’ll be able to provide it.

Of course, there’s mileage to travel before we get there.

While we can’t predict exactly what SKAdNetwork changes are coming, I think we can all agree that the split between SKAdNetwork and MMP data that inherently exists today is not good enough. But, there’s good reason to have hope that it will improve, and that mobile marketers will have the data, insights, and tools they need to optimize growth.

Read now to discover the future of iOS mobile measurement

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