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Black Friday 2021: Global Sales Trends & Marketing Strategies

Published by Criteo

Black Friday traditionally marks the start of big deals season after Thanksgiving in the US. While the largest sales spikes still occur on Black Friday, over the past few years, the annual mega-day has transformed into an international event that drives seasonal sales earlier and earlier each year, turning November into Cyber Month around the globe.

To help marketers prepare for the 2021 peak sales season, we studied our data to understand just how much sales increase in the weeks leading up to Black Friday in the US and around the world. We also analyzed path to purchase data in various regions to reveal surprising insights about the Black Friday consideration window.

Read now for exclusive data and insights from this analysis that can help inform your Black Friday ad strategy.

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