Email Marketing Whitepapers

Published: Apr 13, 2023

2023 Consumer Trends Index

In the past three years, consumers and marketers alike have seen more disruption and transformation in their habits and behaviors than probably in the...

Published: Apr 04, 2023

5 remedies for the top IT pains

Major shifts like hybrid working mean the pressure is on for your IT teams to minimise business-critical incidents. When you break down barriers between...

Published: Jun 06, 2023

The Future of Digital Retail: Innovations that Power Next-Gen E-Commerce Experiences

Digital transformation is a necessary yet often arduous process. Even with buy-ins from key decision-makers and investments in the right solutions, implementing...

Published: Apr 13, 2023

Relationship Marketing

It’s been a wild few years for marketers. In 2018, after Cambridge Analytica practices were revealed, we saw consumers stand up for themselves, advocating...

Published: Jun 07, 2023

Top Industries Affected by the Rapid Growth of Artificial Intelligence (AI)

As more brands continue to move forward toward digitization, there is a need for brands to deliver an exceptional overall shopping experience to win over...

Published: May 16, 2023

The Complete Guide to Zero-Party Data in 2023

This paper will show rather than merely tell, taking you through the privacy landscape, the four types of consumer data and how zero-party data is the...

Published: Jun 02, 2023

How Top it and Marketing Teams Can Move from Customer Experience to Experience Innovation

Customer experience (CX) has historically been a marketing team mandate to innovate across sales, service and commerce. But retail teams have increasingly...

Published: May 12, 2023

The marketer’s guide to articulating DAM return on investment

Digital asset management is foundational for orchestrating unique customer experiences across channels. It’s time to assess the strategic value for...

Published: May 24, 2023

MarTech RFP Guide: Plan, Write, & Manage a Successful Proposal

Plan, Write, & Manage a Successful Proposal If you find the idea of managing and drafting a Request for Proposal (RFP) one of the more cumbersome...

Ten predictions for the next decade of analytics

AI and other analytics technologies are driving incredible innovations and advancements that are making it possible to do things with data that business...

Aberdeen Research: Le firme elettroniche accelerano la trasformazione sul posto di lavoro

In questo eBook di 6 pagine Aberdeen mostra come le organizzazioni di oggi sono focalizzate sulla razionalizzazione e l'automazione dei flussi di lavoro...