Market Research Whitepapers

Published: Sep 22, 2023

E-commerce: 9 Conversational Flow Templates

Use this guide as a stepping stone to create helpful, relevant conversations with customers. These sample conversational flows provide you with a...

Published: Sep 18, 2023

IDC white paper: The untapped value of unstructured data

Unstructured data — customer contracts, product specs, employee handbooks, and so much more — makes up 90% of your business data, according...

Published: Sep 22, 2023

How Messaging Can Help Power Global Marketing Strategies to Unlock New Customers Around the World

The United States isn’t the only market where customers love to shop online—it’s not even the biggest. Currently, the largest ecommerce...

Published: Mar 21, 2023

Data, Insight, Action: Machine Learning & AI for Marketing Analytics

It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...

Published: Sep 22, 2023

Transforming From Transactional to Conversational Customer Care

Learn how the WhatsApp Business Platform helps evolve the customer experience, increase agent efficiency, and drive revenue.

Published: Sep 21, 2023

The Rise of DEX

The crypto world was rocked in November 2022 by an unforeseen event involving the FTX exchange. This incident brought the vulnerabilities of centralized...

Published: Apr 27, 2023

The 4 Essential Steps to Influencer Marketing Success

With social media consumption consistently on the rise, the creator economy is one of the most efficient places for brands to capture the awareness of...

Published: Jun 23, 2023

Imperative Guide: Reduce costs while delivering seamless experiences

Proactive customer service isn’t a one-person job. It takes your entire organisation. See how to build yours with our guide. Inside, you’ll...

Published: Sep 21, 2023

How to Choose The Right Decentralized Exchange

The decentralized finance (DeFi) landscape is vast, and among its stars, decentralized exchanges (DEXs) shine the brightest. But with a plethora of choices...

Published: Jun 23, 2023

Imperative Guide: Reduce costs while delivering seamless experiences

Proactive customer service isn’t a one-person job. It takes your entire organisation. See how to build yours with our guide. Inside, you’ll...

Published: Sep 22, 2023

Drive High Quality Conversations on the WhatsApp Business Platform

As a business, it’s not enough just to send a message to your customer about a product and hope that they respond. You need to engage them and ensure...

Published: Jun 08, 2023

Top 10 Capabilities

See how Adobe data, insights, and audience solutions help you understand your customers better and create personalised experiences. Delivering truly...

Published: Jul 11, 2023

The Future of Generative AI: An Analysis of the Leaders, Opportunities, and Threats

The likes of ChatGPT, Stable Diffusion, Dall-E, and Midjourney have awakened the business world to generative AI (genAI). While startups race to build...

Published: Sep 22, 2023

Can Your Customers Hear You? How Business Messaging Can Help You Break Through The Noise

Bright lights. Legions of street performers. And of course, the iconic midnight ball. New York’s Times Square is one of the busiest pedestrian...

Market Research

E-commerce: 9 Conversational Flow Templates

IDC white paper: The untapped value of unstructured data

How Messaging Can Help Power Global Marketing Strategies to Unlock New Customers Around the World

Data, Insight, Action: Machine Learning & AI for Marketing Analytics

Transforming From Transactional to Conversational Customer Care

The Rise of DEX

The 4 Essential Steps to Influencer Marketing Success

Imperative Guide: Reduce costs while delivering seamless experiences

How to Choose The Right Decentralized Exchange

Imperative Guide: Reduce costs while delivering seamless experiences

Drive High Quality Conversations on the WhatsApp Business Platform

Top 10 Capabilities

The Future of Generative AI: An Analysis of the Leaders, Opportunities, and Threats

Can Your Customers Hear You? How Business Messaging Can Help You Break Through The Noise

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