Relationship Marketing
It’s been a wild few years for marketers. In 2018, after Cambridge Analytica practices were revealed, we saw consumers stand up for themselves, advocating...
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Published: Apr 13, 2023
Published: Jun 06, 2023
Maximizing the Potential of Video Cloud Technology for Brands: A Guide to Engaging and Connecting with Your Audience
As the use of video continues to grow in the digital age, businesses are facing numerous challenges when it comes to creating, managing, and delivering...
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Published: Jun 06, 2023
Deep-Learning based Recommendation System and BytePlus' Approach
With the ever-growing volume of online data, recommendation systems have been an effective way to solve the prominent problem of information overload....
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Published: May 16, 2023
Australia & New Zealand Consumer Trends Index 2023
Over the past three years, consumers and marketers across the globe — especially so in Australia and New Zealand — have endured more disruption...
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Published: May 26, 2023
Video Marketing Trends to Watch in 2023
As the saying goes, “a picture is worth a thousand words”. In the modern world of marketing, videos have become one of, if not, the most effective...
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Published: May 16, 2023
The Complete Guide to Zero-Party Data in 2023
This paper will show rather than merely tell, taking you through the privacy landscape, the four types of consumer data and how zero-party data is the...
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Published: Apr 13, 2023
Gamifying the Shopping Experience
There’s so much going on in retail at the moment: online, mobile, CX, metaverse, NFTs – the list goes on. Something that consistently appears...
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Published: Jun 06, 2023
7 Key Trends Reshaping the Retail Landscape
In an increasingly digital world, new advances in technology will continue to drive a growing shift to e-commerce platforms and transform the retail landscape....
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Published: May 24, 2023
6 Pillars Powering Cross-Channel Personalization
The days of status quo, one-size-fits-all marketing are over.
When it comes to customer engagement, the ability to deliver personalized 1:1 experiences...
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Published: May 16, 2023
Engaging Consumers
Acquire unknown consumers, engage your current customers and expand your knowledge of their wants and needs by collecting zero-party data at scale. With...
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Published: May 12, 2023
The marketer’s guide to articulating DAM return on investment
Digital asset management is foundational for orchestrating unique customer experiences across channels. It’s time to assess the strategic value for...
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Published: May 26, 2023
The Future of Video:A One-stop Video Cloud Solution for Businesses
Video continues to dominate viewers’ time and attention in the digital age. According to the Digital 2022 October Global Statshot Report, which was...
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Published: Apr 28, 2023
How to secure your business with the Content Cloud
Hope is NOT a strategy: Secure your business with the Content Cloud.
Seems like every week there's news of another security breach. Ponemon Institute...
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Published: Apr 25, 2023
Reimagine Checkout: Elevate the Experience
New technologies – like virtual reality and artificial intelligence – are redefining the shopping experience. Businesses are beginning to hone...
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