Market Research / Marketing Data

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EY
Published: Jan 11, 2023

4 ways data can revolutionise your supply chain - How finance and operations are benefiting from a new era of connectivity
Businesses can be overwhelmed by data. The challenge is establishing the connectivity and analytics to make it valuable. And if that’s possible,...

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Cheetah Digital by Marigold
Published: Apr 13, 2023

2023 Consumer Trends Index
In the past three years, consumers and marketers alike have seen more disruption and transformation in their habits and behaviors than probably in the...

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Cheetah Digital by Marigold
Published: May 16, 2023

The Complete Guide to Zero-Party Data in 2023
This paper will show rather than merely tell, taking you through the privacy landscape, the four types of consumer data and how zero-party data is the...

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PayPal
Published: Apr 25, 2023

Reimagine Checkout: Elevate the Experience
New technologies – like virtual reality and artificial intelligence – are redefining the shopping experience. Businesses are beginning to hone...

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Emarsys
Published: May 24, 2023

MarTech RFP Guide: Plan, Write, & Manage a Successful Proposal
Plan, Write, & Manage a Successful Proposal If you find the idea of managing and drafting a Request for Proposal (RFP) one of the more cumbersome...

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Adobe Workfront
Published: May 12, 2023

Integrate, power up workflows, and create better content
In today’s digital economy, enterprise marketers must manage hundreds of thousands—even millions—of assets to meet the demand for new,...

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Byteplus
Published: May 30, 2023

A Guide to Engaging and Connecting with Your Audience
Maximizing the Potential of Video CloudTechnology for Brands As the use of video continues to grow in the digital age, businesses are facing...

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Tagger Media
Published: Apr 27, 2023

The 4 Essential Steps to Influencer Marketing Success
With social media consumption consistently on the rise, the creator economy is one of the most efficient places for brands to capture the awareness of...

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Box
Published: Apr 28, 2023

How to secure your business with the Content Cloud
Seems like every week there's news of another security breach. Ponemon Institute has found that the typical data breach costs an average of $3.9 million,...

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Adobe
Published: May 12, 2023

The marketer’s guide to articulating DAM return on investment
Digital asset management is foundational for orchestrating unique customer experiences across channels. It’s time to assess the strategic value for...

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Emarsys
Published: Jun 02, 2023

How Top it and Marketing Teams Can Move from Customer Experience to Experience Innovation
Customer experience (CX) has historically been a marketing team mandate to innovate across sales, service and commerce. But retail teams have increasingly...

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Adobe
Published: May 12, 2023

More than a DAM—a dynamic content engine.
Read  More Than a DAM — a Dynamic Content Engine  to learn how Adobe Experience Manager Assets helps your teams: Streamline review...

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Cheetah Digital by Marigold
Published: May 16, 2023

Australia & New Zealand Consumer Trends Index 2023
Over the past three years, consumers and marketers across the globe — especially so in Australia and New Zealand — have endured more disruption...

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Emarsys
Published: May 24, 2023

6 Pillars Powering Cross-Channel Personalization

The days of status quo, one-size-fits-all marketing are over. When it comes to customer engagement, the ability to deliver personalized 1:1 experiences...

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