Understanding your materiality map
Confused about which ESG issues matter the most for your business? Use a materiality map to identify the material issues you should address first.
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Published: Jul 03, 2023
Published: Mar 21, 2023
Data, Insight, Action: Machine Learning & AI for Marketing Analytics
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
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Published: Apr 27, 2023
The 4 Essential Steps to Influencer Marketing Success
With social media consumption consistently on the rise, the creator economy is one of the most efficient places for brands to capture the awareness of...
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Published: Jun 12, 2023
9 advertising strategies for your ecommerce campaigns
The ecommerce industry is currently worth $6.3 trillion globally and ecommerce sales are set to increase by 10% in 2023.
If you’re a growing...
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Published: Jul 03, 2023
Empowering SMEs on their NetZero Journey: the importance of Sustainability in Brand Building
By integrating sustainability into their brand and culture from day one, SMEs can gain a competitive advantage, drive growth, improve performance, and...
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Published: Jul 11, 2023
The Future of Generative AI: An Analysis of the Leaders, Opportunities, and Threats
The likes of ChatGPT, Stable Diffusion, Dall-E, and Midjourney have awakened the business world to generative AI (genAI). While startups race to build...
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Published: Sep 22, 2023
Can Your Customers Hear You? How Business Messaging Can Help You Break Through The Noise
Bright lights. Legions of street performers. And of course, the iconic midnight ball.
New York’s Times Square is one of the busiest pedestrian...
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Published: Jun 08, 2023
The truth about Adobe data, insights, and audience solutions
Three misconceptions that shouldn’t keep you from delivering a superior customer experience.
Adobe data, insights, and audience solutions...
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Published: Jul 03, 2023
One Click Sustainability Dashboard
Simplify your sustainability operations with your very own personalized Chief Sustainability Officer, myCSO.
One click assessments based on sustainability...
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Published: Jun 12, 2023
Why you don’t need an enterprise DAM
Digital asset management (DAM) is the home for your brand’s images and videos. You already know that. That’s why you’re here.
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Published: Jul 03, 2023
Digitization as an Enabler for ESG Compliance
The incorporation of technology is taking the corporate world by storm. Let's find out how it is influencing the ESG scene.
As environmental,...
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Published: Aug 10, 2023
Here’s why leadership should care about company fonts.
You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you,...
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Published: Jul 03, 2023
What to include in Your Sustainability Report
A sustainability report is an effective way to communicate your company’s commitment to sustainability.
Publishing a sustainability report is...
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Published: Jun 23, 2023
The CX Category Handbook: Connecting people, processes and systems to meet evolving customer needs
Today’s customers want you to always be there for them, with seamless experiences at every touchpoint. Meeting their ever-evolving needs may seem...
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