Marketing Automation Whitepapers

Published: Sep 22, 2023

You’re Spending Billions on Ads— Time to Maximize Your Spend with Messaging

Global digital ad spending is predicted to exceed $645 billion by 2024 (Small Biz Genius, 2022). This massive number comes from a recent 2022 study,...

Published: Jun 08, 2023

The truth about Adobe data, insights, and audience solutions

Three misconceptions that shouldn’t keep you from delivering a superior customer experience. Adobe data, insights, and audience solutions...

Published: Mar 21, 2023

Data, Insight, Action: Machine Learning & AI for Marketing Analytics

It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...

Published: Aug 10, 2023

Here’s why leadership should care about company fonts.

You’ve been there before: there’s a new tool or system that could be useful for your organization or company, and now it’s up to you,...

Published: Jul 11, 2023

The Future of Generative AI: An Analysis of the Leaders, Opportunities, and Threats

The likes of ChatGPT, Stable Diffusion, Dall-E, and Midjourney have awakened the business world to generative AI (genAI). While startups race to build...

Published: Jun 02, 2023

4 Steps for Better Relationships, Retention and Revenue

Today’s successful marketers are putting their primary focus on maximizing the value of existing customers. Building sustained customer relationships...

8 B2B Marketing Automation Strategies or Tips To Keep Your Pipeline Full

The unfortunate truth of most businesses is that their marketing team is stretched too thin. Every initiative feels like a priority, so everyone gets burned...

Black Friday 2021: Global Sales Trends & Marketing Strategies

Black Friday traditionally marks the start of big deals season after Thanksgiving in the US. While the largest sales spikes still occur on Black Friday,...

Published: Dec 02, 2022

Customer Intimacy: The most meaningful bond with the customer, built with zero-party data

Today’s eCommerce is on the verge of the great change. We got used to see the customers through the prism of behavioral and other implicit data....

Wann Ihr CMS ein Upgrade benötigt und wie Sie das Upgrade erfolgreich durchführen

Viele Unternehmen bauen ihr CMS im Rahmen einer größeren Initiative zur digitalen Transformation aus. Die Einführung eines CMS bedeutet...

The Seven Steps to Seamless Marketing Work Management

Through our experience with the best brands in the world, we’ve found that the most successful organizations—and the most successful marketing...

Published: Oct 14, 2022

Connected Engagement: Understanding Today’s Marketing Stacks and Ecosystems

Today’s consumers expect brands to be able to understand and speak to them without skipping a beat as they jump from device to device. Achieving...

Published: Jun 06, 2023

Maximizing the Potential of Video Cloud Technology for Brands: A Guide to Engaging and Connecting with Your Audience

As the use of video continues to grow in the digital age, businesses are facing numerous challenges when it comes to creating, managing, and delivering...

How to select a DAM: Learn how to Choose the Right DAM in Four Steps

Digital asset management (DAM) systems are becoming a key part of marketing operations infrastructure. As marketing organisations work to keep pace with...

Marketing Automation

You’re Spending Billions on Ads— Time to Maximize Your Spend with Messaging

The truth about Adobe data, insights, and audience solutions

Data, Insight, Action: Machine Learning & AI for Marketing Analytics

Here’s why leadership should care about company fonts.

The Future of Generative AI: An Analysis of the Leaders, Opportunities, and Threats

4 Steps for Better Relationships, Retention and Revenue

8 B2B Marketing Automation Strategies or Tips To Keep Your Pipeline Full

Black Friday 2021: Global Sales Trends & Marketing Strategies

Customer Intimacy: The most meaningful bond with the customer, built with zero-party data

Wann Ihr CMS ein Upgrade benötigt und wie Sie das Upgrade erfolgreich durchführen

The Seven Steps to Seamless Marketing Work Management

Connected Engagement: Understanding Today’s Marketing Stacks and Ecosystems

Maximizing the Potential of Video Cloud Technology for Brands: A Guide to Engaging and Connecting with Your Audience

How to select a DAM: Learn how to Choose the Right DAM in Four Steps

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