Marketing Automation Whitepapers

Published: May 24, 2023

MarTech RFP Guide: Plan, Write, & Manage a Successful Proposal

Plan, Write, & Manage a Successful Proposal If you find the idea of managing and drafting a Request for Proposal (RFP) one of the more cumbersome...

Published: Apr 25, 2023

How Six Organizations Transformed Their Networking and Security with Prisma SASE

Through the pandemic, organizations moved quickly to expand their cloud footprints, increase use of Software-as-a-Service (SaaS) applications, and deliver...

Published: Jun 07, 2023

The Tech Behind a Video Cloud

You have gathered all the content you need for your video. What is next? How does it go from post-production to millions of devices all over the world?...

Published: May 12, 2023

The marketer’s guide to articulating DAM return on investment

Digital asset management is foundational for orchestrating unique customer experiences across channels. It’s time to assess the strategic value for...

Published: Apr 13, 2023

The 2023 Restaurant Industry Forecast

In a world impacted by economic uncertainty and labor shortages, restaurant marketers have a slight advantage when compared to other industries. Previous...

Published: Apr 13, 2023

2023 Consumer Trends Index

In the past three years, consumers and marketers alike have seen more disruption and transformation in their habits and behaviors than probably in the...

Published: May 12, 2023

Integrate, power up workflows, and create better content

In today’s digital economy, enterprise marketers must manage hundreds of thousands—even millions—of assets to meet the demand for new,...

Published: Apr 13, 2023

2023 Retail Forecast

In a world impacted by economic uncertainty and a looming recession, retail marketers have their work cut out for them. Consumers are deeply concerned...

Published: May 12, 2023

More than a DAM—a dynamic content engine.

Read More Than a DAM — a Dynamic Content Engine to learn how Adobe Experience Manager Assets helps your teams: Streamline review...

Published: May 16, 2023

The Complete Guide to Zero-Party Data in 2023

This paper will show rather than merely tell, taking you through the privacy landscape, the four types of consumer data and how zero-party data is the...

Published: Jun 02, 2023

4 Steps for Better Relationships, Retention and Revenue

Today’s successful marketers are putting their primary focus on maximizing the value of existing customers. Building sustained customer relationships...

Published: Jun 06, 2023

Deep-Learning based Recommendation System and BytePlus' Approach

With the ever-growing volume of online data, recommendation systems have been an effective way to solve the prominent problem of information overload....

Published: May 16, 2023

Australia & New Zealand Consumer Trends Index 2023

Over the past three years, consumers and marketers across the globe — especially so in Australia and New Zealand — have endured more disruption...

Published: Mar 15, 2023

Agile marketing cheat sheet

Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development...

Marketing Automation

MarTech RFP Guide: Plan, Write, & Manage a Successful Proposal

How Six Organizations Transformed Their Networking and Security with Prisma SASE

The Tech Behind a Video Cloud

The marketer’s guide to articulating DAM return on investment

The 2023 Restaurant Industry Forecast

2023 Consumer Trends Index

Integrate, power up workflows, and create better content

2023 Retail Forecast

More than a DAM—a dynamic content engine.

The Complete Guide to Zero-Party Data in 2023

4 Steps for Better Relationships, Retention and Revenue

Deep-Learning based Recommendation System and BytePlus' Approach

Australia & New Zealand Consumer Trends Index 2023

Agile marketing cheat sheet

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