Agile marketing cheat sheet
Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development...
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Published: Mar 15, 2023
Published: Jun 02, 2023
How Top it and Marketing Teams Can Move from Customer Experience to Experience Innovation
Customer experience (CX) has historically been a marketing team mandate to innovate across sales, service and commerce. But retail teams have increasingly...
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Published: Apr 13, 2023
2023 Consumer Trends Index
In the past three years, consumers and marketers alike have seen more disruption and transformation in their habits and behaviors than probably in the...
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Published: Jun 02, 2023
4 Steps for Better Relationships, Retention and Revenue
Today’s successful marketers are putting their primary focus on maximizing the value of existing customers. Building sustained customer relationships...
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Published: May 12, 2023
More than a DAM—a dynamic content engine.
Read More Than a DAM — a Dynamic Content Engine to learn how Adobe Experience Manager Assets helps your teams:
Streamline review...
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Published: May 12, 2023
The marketer’s guide to articulating DAM return on investment
Digital asset management is foundational for orchestrating unique customer experiences across channels. It’s time to assess the strategic value for...
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Published: Dec 20, 2022
G2 community reviews ServiceNow App Engine
It’s clear that rapidly building custom apps is vital for creating and taking opportunities for growth. What’s less clear is the tool your...
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Published: May 16, 2023
Australia & New Zealand Consumer Trends Index 2023
Over the past three years, consumers and marketers across the globe — especially so in Australia and New Zealand — have endured more disruption...
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Published: May 12, 2023
Integrate, power up workflows, and create better content
In today’s digital economy, enterprise marketers must manage hundreds of thousands—even millions—of assets to meet the demand for new,...
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Published: Apr 25, 2023
How Six Organizations Transformed Their Networking and Security with Prisma SASE
Through the pandemic, organizations moved quickly to expand their cloud footprints, increase use of Software-as-a-Service (SaaS) applications, and deliver...
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Published: May 24, 2023
MarTech RFP Guide: Plan, Write, & Manage a Successful Proposal
Plan, Write, & Manage a Successful Proposal
If you find the idea of managing and drafting a Request for Proposal (RFP) one of the more cumbersome...
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Published: Apr 13, 2023
The 2023 Restaurant Industry Forecast
In a world impacted by economic uncertainty and labor shortages, restaurant marketers have a slight advantage when compared to other industries. Previous...
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Published: May 26, 2023
From Production to Screen: The Tech Behind a Video Cloud
You have gathered all the content you need for your video. What is next? How does it go from post-production to millions of devices all over the world?...
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Published: May 16, 2023
The Complete Guide to Zero-Party Data in 2023
This paper will show rather than merely tell, taking you through the privacy landscape, the four types of consumer data and how zero-party data is the...
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