2023 Consumer Trends Index
In the past three years, consumers and marketers alike have seen more disruption and transformation in their habits and behaviors than probably in the...
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Published: Apr 13, 2023
Published: Mar 15, 2023
Agile marketing cheat sheet
Agile is an approach for managing work that emphasizes visibility, collaboration, adaptability, and continuous improvement. It started in software development...
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Published: Apr 25, 2023
How Six Organizations Transformed Their Networking and Security with Prisma SASE
Through the pandemic, organizations moved quickly to expand their cloud footprints, increase use of Software-as-a-Service (SaaS) applications, and deliver...
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Published: Jun 02, 2023
4 Steps for Better Relationships, Retention and Revenue
Today’s successful marketers are putting their primary focus on maximizing the value of existing customers. Building sustained customer relationships...
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Published: May 12, 2023
Integrate, power up workflows, and create better content
In today’s digital economy, enterprise marketers must manage hundreds of thousands—even millions—of assets to meet the demand for new,...
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Published: May 24, 2023
MarTech RFP Guide: Plan, Write, & Manage a Successful Proposal
Plan, Write, & Manage a Successful Proposal
If you find the idea of managing and drafting a Request for Proposal (RFP) one of the more cumbersome...
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Published: Mar 21, 2023
Data, Insight, Action: Machine Learning & AI for Marketing Analytics.
It’s easy to see the potential in artificial intelligence (AI) and machine learning (ML) for data analysis. Your team can use these tools to surface...
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Published: Jun 02, 2023
How Top it and Marketing Teams Can Move from Customer Experience to Experience Innovation
Customer experience (CX) has historically been a marketing team mandate to innovate across sales, service and commerce. But retail teams have increasingly...
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Published: Apr 13, 2023
2023 Retail Forecast
In a world impacted by economic uncertainty and a looming recession, retail marketers have their work cut out for them. Consumers are deeply concerned...
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Published: May 30, 2023
A Guide to Engaging and Connecting with Your Audience
Maximizing the Potential of Video CloudTechnology for Brands
As the use of video continues to grow in the digital age, businesses are facing...
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Published: May 16, 2023
The Complete Guide to Zero-Party Data in 2023
This paper will show rather than merely tell, taking you through the privacy landscape, the four types of consumer data and how zero-party data is the...
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Published: May 24, 2023
6 Pillars Powering Cross-Channel Personalization
The days of status quo, one-size-fits-all marketing are over.
When it comes to customer engagement, the ability to deliver personalized 1:1 experiences...
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Published: May 26, 2023
From Production to Screen: The Tech Behind a Video Cloud
You have gathered all the content you need for your video. What is next? How does it go from post-production to millions of devices all over the world?...
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Published: May 12, 2023
The marketer’s guide to articulating DAM return on investment
Digital asset management is foundational for orchestrating unique customer experiences across channels. It’s time to assess the strategic value for...
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