Marketing Technology Whitepapers

Cómo pueden armonizarse el marketing y las ventas en 2021

El marketing digital —y su importancia para impulsar los ingresos— pocas veces ha sido más crucial para las organizaciones de todo tipo....

2020 Digital Experiences Annual Report

2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitization...

Obtaining Executive Buy-In

Executive buy-in and support represent one of the most critical success factors for establishing and sustaining an effective employee recognition and reward...

2020 Digital Experiences

2020 was a year where digital experiences, from a production and consumption perspective, were thrust into the limelight. While the trend towards the digitisation...

Understanding the Future of E-Commerce Personalisation

E-commerce professionals often find themselves navigating contradictions, weighing options and generally running a balancing act as they build their website...

8 Business Drivers That Motivate Cloud Migrations

8 Business Drivers that Motivate Cloud Migrations Why do today’s businesses migrate to the cloud? At AWS, 13 years of helping organizations...

Make your Business Case for Sitecore Content Hub

You need an end-to-end view of your content lifecycle to meet customer expectations and deliver personalized content experiences. And to help...

Succeed on Market Places Internationally

Amazon, Ebay, Alibaba … be they large or small, general or specialised, the economic position of marketplaces is always secure. Marketplaces...

ON24 Webinar Benchmarks Report: Canada Edition

How Five Leading Canadian Companies Engage Audiences in a Work-from-Home World. The threat of COVID-19 has caused companies to quickly switch to...

Building a Robust Experimentation Capability

Organizations like Microsoft, Amazon, and Google are turning to experimentation to relentlessly pursue high-performing digital products, campaigns, and...

17 Ways to Get Marketing Projects Done

What keeps marketing teams from reaching for the stars and succeeding? Common culprits include a lack of time, resources, IT support and management buy-in. ...

Choosing The Best UGC Management Tool For Automotive

Record global automotive sales are expected in 2017 after sales accelerated towards the end of 2016. Thanks to economic recovery, competitive finance options...

Cómo el procesamiento de documentos electrónicos está pasando de ser una práctica recomendada a una necesidad empresarial

Recientemente, Adobe encargó a Forrester Consulting la realización de una encuesta a nivel mundial para entender cómo el procesamiento...

2021 Technology Trends IT in Focus

In a world where commercial success is increasingly defined by the quality of the customer experience (CX), the IT function plays a crucial role in making...

Marketing Technology

Cómo pueden armonizarse el marketing y las ventas en 2021

2020 Digital Experiences Annual Report

Obtaining Executive Buy-In

2020 Digital Experiences

Understanding the Future of E-Commerce Personalisation

8 Business Drivers That Motivate Cloud Migrations

Make your Business Case for Sitecore Content Hub

Succeed on Market Places Internationally

ON24 Webinar Benchmarks Report: Canada Edition

Building a Robust Experimentation Capability

17 Ways to Get Marketing Projects Done

Choosing The Best UGC Management Tool For Automotive

Cómo el procesamiento de documentos electrónicos está pasando de ser una práctica recomendada a una necesidad empresarial

2021 Technology Trends IT in Focus

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